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Their fans.
And the attraction in-between.

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    A Social Media Campaign Without a Strategy is Like Rubber Lips on a Woodpecker! | Social Media Today http://ow.ly/4dmBS
    Sun 13 Mar 11 @ 9:02

    Top 7 Ways to Save Time on Twitter http://ow.ly/4dmyA
    Sun 13 Mar 11 @ 8:56

    It’s Not TV, It’s Social TV [VIDEO] http://ow.ly/4dmxP
    Sun 13 Mar 11 @ 8:55

    Interesting story - MySpace Reduces Staff by 47% http://ow.ly/3BZ0e
    Tue 11 Jan 11 @ 18:17

    Startup Surfaces Best in Indie Designware With Unique Formula http://ow.ly/3zcSj
    Thu 6 Jan 11 @ 9:50

    Internet Surpasses Television as Main News Source for Young Adults http://ow.ly/3yydN
    Wed 5 Jan 11 @ 10:58