Brief: Make this country garden into a viable
visitor attraction.
Brand Opportunity: Develop a country garden
experience where visitors feel they have been invited around to a
friend's place for a walk around the garden with afternoon tea.
How Research & Strategic Planning helped:
This case shows that you don't have to have a multi-million pound
marketing budget in order to get effective results. Based on our
experience within tourism marketing we developed a brand
proposition for Whalton Manor and then implemented this
consistently across the marketing mix - including the product
offering, pricing strategy and promotional materials. The marketing
activity was completed by the client on a small budget and included
very focussed online and offline activity.
How Creative helped: Our task here was simple;
communicate the friendliness and beauty that Whalton Manor offers
visitors.
The result: From the start of our involvement
the Whalton Manor brand became a desired destination for visitors
to Northumberland, with a 240% growth in numbers in only 12
months.