Brief: Launch Weeeco into the UK electrical and
electronic waste disposal market.
Brand Opportunity: Dominate this relatively new
market from the start by educating rather than selling.
How Research & Strategic Planning helped: A
survey of top UK businesses identified current recycling policies
and practices. This enabled Weeeco to develop a product and
services suite that fitted 100% with the needs of (potential)
clients. The survey also showed that businesses did not understand
the legislation and their obligations under the new law.
How Creative helped: A high visability campaign
that included corporate identity development, seminars, brochures,
events, online marketing and advertisements was created in order to
educate businesses in the implications of the new directive.
How PR helped: PR was an important tool in
developing and maintaining a high profile within a diverse range of
business arenas.
The result: In just 18 months Weeeco became one
of the most highly regarded WEEE solutions organisations in the UK,
securing over 60 major public and private sector clients in the
first 12 months.