Brief: Dominate the Biomedical Safety Testing
market.
Brand Opportunity: Turn Rigel Medical from just
another supplier of test equipment into the industry oracle.
How Research & Strategic Planning helped:
Research across seven countries highlighted that end users were
hungry for industry related information. We also identified gaps in
the market for smaller, easier to use products, which our client
quickly responded to.
How Creative helped: A visually striking, multi
media campaign was launched that promoted an integrated offering
that included industry information, 'How to' guides and a range of
newly developed handheld test equipment. The approach was an
industry first.
How PR helped: Articles focusing specifically
on product innovation and improvements featured heavily in
specialised press. This created a highly informed audience eager
for product demonstration.
The result: In less than one year we increased
enquiries by 250% and sales by 230%.