Brief: Generate greater tourism revenue for the
Hadrian's Wall corridor.
Brand Opportunity: Make the vistor experience
more than just the Roman Wall.
How Research & Strategic Planning helped:
Research showed that consumers clearly understood and even enjoyed
the historical significance of Hadrian's Wall, but that alone would
not make them visit.
How Creative helped: The 'Roaming Hadrian's
Wall Country' campaign was created to highlight the similarities
between Roman influences and activities available to modern day
tourists. At the core of the campaign was an extensive guide
outlining the vast number of attractions and events available.
Rural signage was also developed to define the geographic
boundaries of Hadrian's Wall Country.
How Facilitation helped: We worked hard with
partner organisations to help them understand our brand development
process and enable total buy-in at critical stages.
The result: With a relatively small buget we
generated substantial economic impact on the local communities.